(1) Financial advisor leads (Scotland) The conversion rate for pension leads is 15%. This was measured between August 2022 and October 2023 with a sample of 319. This was reported by Ashley Richardson, One Financial Planning (Scotland). £2,400 monthly spend equates to circa £8,000 fees.
(2) Financial advisor leads (South England) - Sample 2045 - £180,000 average portfolio size. This was measured between April 2019 and April 2021. This was reported by Edward Leyland, Tilneys (Liverpool) during this time.
(3) Financial advisor appointments. Conversion rate is 50%+. Data collated from booking 7,500 appointments between 2013 and 2020 by RMT Group.